297 Flabby Words and Phrases That Rob Your Writing of All Its Power

You’re not stupid. You know what writing is truly about. It’s a never-ending battle for your readers’ attention. Every sentence is a link in a taut chain that connects your headline to your conclusion. And you are just one weak sentence away from losing your reader forever. So you take your craft quite seriously. You ignore all but your best ideas. You work on each piece of writing for exactly as long as necessary to get it right. And you edit until your words are crisp and clear. But what if that isn’t…continue reading →

For All the Entrepreneurs Confused about How Content Marketing Actually Works

Let’s start with a simple question… How, exactly, does content marketing make money? Because that’s the end goal, right? You’re not hunched over your keyboard, racking your brain for attention-grabbing ideas because you enjoy it. You expect to get clients, sales, or some other tangible result for your business. Maybe not today, maybe not tomorrow, but sometime in the future, all that work you’re putting into creating and publishing content had better pay off. Except… what if it won’t? What if your entire understanding of the way content marketing works is wrong? What…continue reading →

11 Reasons People Bounce from Your Blog and Never Return

You know what? You work damn hard to get people to your blog. Pushing yourself to unearth the best ideas, pouring your soul into your writing, and promoting your posts like your next breath depends on it. So it’s a real kick in the teeth when visitors arrive — then bounce right away again. In fact, it stings like hell. Because let’s face it, getting rejected always feels worse than just being ignored. But that’s what a bounce means to a blogger — rejection. It means someone showed up, checked you out, and…continue reading →

The Five Most Realistic Ways to Make a Living as a Writer

You want it so bad that it dominates your waking thoughts. You’re even afraid to say it out loud, in case you sound plain crazy: “I want to make a living as a writer.” (You can just imagine the snorts and smirks from family and friends.) But it’s true — you’re no closer to reaching that goal than the day it first popped into your head. So, who knows? Maybe the doubters are right. Maybe you are naive to think you could earn a living doing something you love, instead of something you…continue reading →

Warning: Are You Suffocating Your Blog by Needlessly Neglecting Newbies?

Editor’s note: You’ll certainly have heard the following advice, commonly given to bloggers — “write for your ideal reader.” But the truth is, your most valuable readers won’t have identical needs. And if you ignore one important group, your blog growth could stall. Pamela Wilson’s new book is not just a must-read for content marketers; it’s invaluable for bloggers too. In this extract, taken from “Chapter 4: Matching Your Content to Your Customer’s Journey”, she explains how to pitch your content at different experience levels to attract a healthy mix of readers and…continue reading →

The Epic Content Cycle: 10 Steps to 10X Content [Infographic]

It’s the holy grail of the blogosphere — highly sought after but rarely achieved. We’re talking, of course, about “epic” content. Creating it, though, feels like an impossible mission for many bloggers — beyond the reach of all but the most elite writers. But in reality, you don’t need epic skills to create truly remarkable content, just a reliable process. One you can follow time and time again to create posts that cut through the noise and rescue your readers from pain and frustration. The following exclusive infographic is your ultimate visual guide…continue reading →

5 Things to Do If You Want to Fail at Online Business

Strange feeling, isn’t it? Both exciting and terrifying at the same time. But that’s what it’s like, starting an online business. On the one hand, you know you were meant to do more with your life than being stuck in a job you hate. On the other, starting a new business is risky — and the thought of failing and crawling to your boss to beg for your old job back paralyzes you with fear. You yearn to take control of your destiny and see where your passion leads you. But passion is…continue reading →

Affiliate Marketing: The Most Complete Guide Ever

Let’s talk about that holy grail of bloggers everywhere — Making money while you sleep. This is how you imagine it’ll work… You’ll launch a blog, get some readers, and sell them stuff. People will snatch up your cool offers, and before you know it you’ll be retiring to an island retreat somewhere. Because that’s how blogging works, right? Well, maybe. But if you’ve ever tried to monetize your blog, you’ll know it can be more difficult than you expected. It takes time to build an audience, discover what they want and then…continue reading →